The Senior Marketing & Communications Manager will lead the delivery of effective and innovative marketing strategies in line with business objectives, providing a marketing function that supports the business in achieving its goals; increasing sales and awareness of the brand and ensuring communications (internal and external) are regular, accurate and aligned with our values.
Key Tasks
- Equally supporting all UKI SWARCO businesses, understanding the different needs of each
- Defining and implementing a marketing and communications strategy to effectively communicate the vision, mission and goals of each legal entity and as a whole
- Managing each of the UKI SWARCO business websites, ensuring that up to date content is visible at all times, including good news stories (win notifications, press releases etc)
- Driving marketing innovation, be it in digital or other marketing forms, to hep differentiate us from our competition
- Act as a ‘brand guardian’ ensuring consistency across all internal and external communications
- Managing the budget and planning
- Working with the SWARCO group to ensure alignment, whilst also challenging the norm
- Organise and attend marketing events
- People management of the UKI Marcomms team
- Analyse all marketing activity and performance, drive efficiencies and optimise campaigns – a data led approach
- Draft press release content. Research and generate stories and obtain client permissions. Review with PR Agency. Attend meetings with PR agency to monitor activities against contract and plan future activities.
- Manage advertising strategy in line with company objectives and budgets, organise copy (liaise with Group) and send copy to publications throughout the year
- Monitor competitor activity and report this to the senior management team
- Lead and manage SWARCO’s external brand communication across a combination of online, PR and events activity
- Press releases to the media and oversee social media accounts
- Supporting business development with campaign initiatives, encouraging new content from our projects and successes
Skills & Experience Required
- Demonstrable experience in marketing leadership
- Continuous professional development
- Digital marketing – particularly in relation to social media activity (LinkedIn, Twitter etc.)
- Marketing in B2B and B2C environments
- Traffic industry experience desirable
- Degree qualified or (more importantly) equivalent experience
- Professional marketing qualification-CIM would be a benefit
- Superb communicator with strong presentation skills
- Evidenced management and leadership skills
What we offer
As well as providing a competitive salary and benefits package, we actively run employee opinion surveys as part of our drive to provide a comfortable and supportive working environment. We will support your development and you will also receive:
- 25 days holiday rising to 28 days with bank holidays in addition, plus the option to buy agreed number of days
- Perkbox - employee discount portal
- Generous employer pension contributions
- Employee Assistance Programme
- Life assurance up to 4x salary
Interested?
Please apply by clicking on the link below.
Applications are shortlisted on a rolling basis, and we reserve the right to interview and appoint before any advertised closing date. We therefore encourage you to apply at the earliest opportunity to avoid disappointment. Applications received after the closing date will not be processed.
We have a responsibility to ensure that all employees are eligible to live and work in the UK, therefore successful candidates must have the right to work in the UK by the start of their employment. We are an equal opportunities employer.
Should we require recruitment agency involvement, we will contact the agencies on our PSL, and we would ask that you respect the relationships we have already built with these suppliers. If an agency submits an unsolicited CV to any partner or employee of our company, you should be aware that they have no authority to enter into an arrangement with you.